Podcast
Three Founders Walk Into A…
A podcast about what it's actually like to build a business.
Hosted by me and Helen Wingrove-Sanders of HFBAC. It's a conversation about the real stuff, not the highlight reel. The decisions you agonise over, the things that don't go to plan, and what you actually learn from them. Two people who work with founders every day, talking honestly about what running a business looks like from the inside.
Every week, two hosts walk in. A third founder completes the sentence. Three Founders Walk Into A… what?
That depends entirely on who joins us, and the guest brings a world that Helen and I walk straight into. No script, no safety net. Each episode our guest chooses where we're meeting. A bar in Venice Beach. A boxing gym. A treehouse in Bali. Wherever they feel most themselves.
One host knows who's walking in. The other genuinely doesn't. What follows is 30 to 45 minutes of honest conversation about what building a business actually looks like: the decisions, the pivots, the people, and the moments nobody puts on their LinkedIn profile.
Episodes
Stop Performing, Start Selling Your Way | Lisa Yelland
Sales has a reputation problem. For women founders especially, it can feel icky, performative, or just plain wrong. This week we're joined by Lisa Yelland - sales consultant, trainer, and…
Stop Hiding, Start Selling: Founder Who Built Six Figures From £76 | Three Founders Walk Into A...
She had £76 left after paycheck when she decided to start a business. Six months later? Six figures. Krystal Blackwell of Krystal Designs sits down with Helen Wingrove-Sanders and Emma…
A Shia LaBeouf Video Made Him Quit His Job | Three Founders Walk Into A... with Calum Jones He Doesn't Think He's An Entrepreneur. He Built A £1.2M Business. | Calum Jones
Three founders walk into the Blues Kitchen in Shoreditch. Louisiana tile, live blues every night, the kind of place where the atmosphere does half the work for you. This week, Emma Campbell…
What Happens When The High Performer Is Also The Carer? | Kirsten Hurley
Up on a hill in Greenwich Park, you can see all of London laid out below you - The Shard, Canary Wharf, the Thames - millions of people heading to work. For Kirsten Hurley, that view is a…
Motivation Gets You Started. Conviction Keeps You Alive. | Jason Nichols
We're in the Boston Tea Party on Gloucester Road in Bristol. Laptops open, kids screaming, freelancers with headphones in. This is where it all started for Jason Nichols. Jason is an exited…
You're Already Standing On A Mountain. You Just Can't See It with Gerwyn Tumelty
This week, three founders walk into a wild camp at dusk. Boots off. Cup of tea in hand. Looking back down the ridge we've climbed - and up at the summit still ahead. Our guest this week is…
Get involved
Want to be a guest? Or maybe a sponsor?
Take a moment to fill this in and we'll come back to you. We're compiling guests for series two at the moment, so please be patient if it takes a little while.
One thing worth knowing: filling this in applies to be my guest. If you'd rather be Helen's guest, email her directly athelen@hfbac.com.