01
Diagnose
We find the actual constraint, not the symptom everyone's been complaining about. Usually it's some combination of how the work flows, who owns what, and what you're still holding on to.
Fractional COO for founder-led businesses
Everything runs through you. Let's change how it runs.
I work out why your business depends on you being in every room. Then I build the systems, processes and tools that mean it doesn't.
You've got a team, systems and years of doing this. So why does it all still land on your desk?
The diary's full. Decisions come to you that shouldn't. You're doing the work instead of leading it, and the bit of the business you actually enjoy keeps getting pushed to Friday.
It isn't that you're doing it wrong. It's that what got you here won't get you to the next thing. And the bottleneck is usually closer to home than anyone wants to say out loud.
How it works
02
Design
We agree what the fix actually is, scoped to what your team will realistically adopt. Ambition is easy. Something people use on a Tuesday afternoon is harder.
03
Build
Then I get in and do it. Processes written, systems built, tools made, people walked through it. Not a slide deck of recommendations for someone else to action.
Selected work
All projectsBengo Media
Off-the-shelf workflow software asked them to reshape the business around it, so nobody used it. What replaced it is shaped around how podcast production actually runs.
In beta with the team since August 2026.
Footwear retailer
Stock nobody could account for and rotas built by hand every week. I rebuilt the operations side, then the people side.
Over £1m online in year one. Two new stores opened.
Ways to work together
Start with the diagnostic. Where it goes next is your call.
The Clarity Point
One session that works out what's actually in the way. You leave with the real problem named and a clear first move, whether or not you work with me again.
More on thisMost of my work
Fractional COO
Senior operations in your business on fixed days. I run the operating rhythm, sort the systems, and build the routines that let your team run without you in every room. Six weeks to start, then monthly.
More on thisPlans of Action
One specific thing to fix? Operational rebuilds, process design and workflow tools, scoped and priced as a fixed project.
More on thisNeed to shift how you lead, rather than how the business runs? I also coach founders one to one.
Who I work with
Founders and SME leaders with teams of roughly five to fifty, past the early chaos, now hitting a ceiling. Usually they are the ceiling.
I work best with people self-aware enough to know something isn't right, but who haven't been able to name it. The common thread is growth with purpose, teams that are trusted with things, and a business that runs as well behind the scenes as it looks out front.